This YouTube video, about motion-control Smart TV technology, has been viewed more than 4 million times. The theme will be immediately familiar.

Take a look if you’d like (it is 1 min, 39 sec) and then see if you are up to this creative challenge: How would you design a video ad for the same sort of product without reaching for the “boys fall all over themselves to get to sexy girl” low-hanging fruit? You don’t actually have to make a video, of course, just describe how a different approach could be just as compelling.